Chapter 11 Preview - The Festival Entertainer

You have an act that you are ready to sell. At this point you will assemble the simple yet effective “system” I created for myself to keep all of the information together, and help me sell shows.

It is time to make what I call the “Summer Show Bible.” This is made up of a three ring binder, and contains every piece of correspondence, notes, contracts, maps, and promotional fliers related to your summer fair date tour. Before I even start contacting fairs and events and printing out contacts, I assemble the “bible”.

At the end of every season, I take the entire contents of the bible out of the binder, and seal them in a manila envelope for filing. This also helps me keep a record of who I have worked for in the past, and who is first on my list to contact for the next season when that comes.

The first page in my bible is a page I call The Basic Pricing Structure. It is simply a page that lists what I am offering that season, and what I am trying to sell those shows for. It helps keep me on track during the selling process and will also act as a historic record. This is not a page I would share with anyone, including clients. It is simply for my personal use.

The second and third pages of the bible are my basic contact templates. I write down my basic email scripts and the request for the contact in formation of the person responsible for booking entertainment email that I will use. This way all of that information is archived for the future, and if I ever need to refer to it during the selling season or summer, I know right where to get it.

Chapter 11 Excerpt